fashionista flo'S bIO

Florinda Fiore aka Fashionista Flo’s passion for fashion started
when she was hired as a child model to star in an advertisement
for McDonald’s at the tender age of five. As the only daughter of
an Italian mama, little Flo was quite the fashion plate dressing in
designer fashion brands. She signed to a modeling agency and
began taking Ballet, Jazz and Tap dance classes. Surely this all
contributed fuel to Flo’s fashion fire.
As an 80’s teen growing up working the family Deli business
Florinda’s entrepreneurial seeds were planted and she becomes
a DIY designer of sorts coming up with the safety pin and jeans
craze 5 years before it becomes a thing. Fast forward a few years
later she goes into retail as a Manager for Nordstrom’s and also
enrolls in Harper College where she majors in Fashion Marketing,
Merchandising and Management. During her experiences at
Harper College Flo makes the decision to focus on the business
aspects of fashion instead of becoming a fashion designer. With
her knowledge growing, Flo moves on to The Illinois Institute of
Art Chicago where she graduates with a Bachelor’s of Arts
Looking to expand her horizons Flo heads out to LA where she is
certified in Fashion Styling via Fred Segal and begins an
internship for VIBE and SPIN Magazines. Looking for
opportunities, Florinda happens upon a seasoned Event Producer and
ends up traveling between New York, LA, Las Vegas and Chicago
producing shows alongside her new mentor. Fully charged and
inspired Flo returns home to Chicago and starts producing her
own Fashion Shows and offering fashion styling for a number of
Designers. She then goes into Textiles managing a wholesale
fabric showroom of which she still provides services to designers.

Fashionista Flo has worked for many organizations and has built
a reputation as a go getter and move maker. Being so in demand
Florinda found herself needing to pool all of her talents together
under one umbrella and thus the Fashion House of Fiore &
Company was born.
You can reach Flo on various platforms of social media where she
is active 24/7.



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